The polish word ‘w pełni’ stands for ‘fully’. It is also the brand name chosen by Aneta Antkiewicz to describe her work as a Zen Coach.

The inspiration for the identity came from the meaning of the word itself – as life is full of ups and downs, and only then can it be felt as complete. The tricky and characteristic shape of the polish letter ‘ł’ gave me the perfect excuse to combine the wavy line – a symbol of changes – within the logotype.

Apart from the logo, the business card, leaflets and a roll-up my task was to design the  layout for Aneta’s website along with all the elements, such as icons, buttons and cover photos for events.